A crow that dies in London is U.S. news today and just a dead crow tomorrow. Not literally, but take into account that the article title caught your attention. Just like many other news stories out there with a shocking title this story is not an example of real journalism. So what are the essential components of a good news story?
Here are the three most important things any story should address:
- Why should I read this? A news article should grab your attention from the moment you read the title – and most importantly, it should stay true to its name. This is very important because it forms a trusting relationship between the journalist and reader – most people will only fall for the “bait and switch” method a few times before they learn to avoid that particular news outlet.
- What is the point of the story? When you get done reading an article you should always have a clear understanding of the point it was trying to convey. If you don’t, then you just wasted the last ten minutes of your time. For example, if you click to read a story about a great white shark jumping into a boat, then you shouldn’t exit the page wondering how the shark was removed, or how it managed such a feat in the first place.
- How does this help me become more aware? A great news story tells you something that you didn’t know before you clicked on the title.
In contrast, some stories aren’t meant to fulfill a title – they’re written for pure entertainment and they definitely have a place in world of journalism. After all, we all need a little bit of light-hearted humor to break up the day!

